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A leading manufacturer of high performance motorcycles, offering
a full line of sportswear accessories, memorabilia and
enthusiasts/racing services.
20' X 60' Island Exhibit
International Motorcycle Shows
2 Showrooms, 115 instore displays
"Premium performance and timeless Italian style." To support the
launch of Ducati's new branding and change from a purely
manufacturing company to an entertainment company, FDI was asked to
provide a modular system to convey this image within their consumer
and trade exhibits, superstores, and dealer displays. An aluminum
cube frame system skinned in a variety of claddings delivered a
system of functional versatility. Centered, a 20' glowing bar
highlights the new branding apparel and performance parts. The
organic shapes of the bikes playoff the geometric fines of the
displays.
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